Provided that you consent thereto pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, this website uses the so-called Conversions API of the social network “Facebook” of Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (Meta), an interface between our marketing data and Facebook’s systems. Through this use, we aim to ensure that the advertisements we place via Facebook correspond to the interests of our users. This provides us with statistical evaluations that enable us to understand user behaviour on our website and their interaction with our content. We can also determine whether a user is redirected to our website after clicking on an advertisement on Facebook (so-called “conversion”).
At present, we integrate the interface to Facebook in so-called “advanced matching”. Through this function, we may, according to our selection, access information from your Facebook account in order to optimise our advertising strategy and tailor it even more precisely to you. Your identity is not disclosed to us any more than individual details about you. For example, if we wish to display a campaign only to a certain age group, Facebook will recognise in this way whether you should receive the advertisement.
In this context, the following data in particular may be processed:
- Email address
- Telephone number
- Gender
- Date of birth
- First and last name
- Postal address
- User ID, click ID, product ID, advertising ID, Facebook login ID
- IP address
- Browser type and version
Due to the tools used (Facebook Pixel and Conversions API), your browser automatically establishes a direct connection to Facebook’s server as soon as you have consented to the use of these technologies.
With regard to the USA, the competent EU Commission has issued an adequacy decision. It has therefore been formally established that your data enjoys an adequate level of protection in the USA. Irrespective thereof, by using appropriate data protection instruments, we ensure all additional formal requirements, if any, for the transfer of data to the USA as a so-called third country.
By integrating the Facebook Pixel and using the Conversions API, Facebook receives the information that you have accessed the relevant webpage of our website or clicked on one of our advertisements. If you have an account with Facebook or are otherwise registered with the provider, Meta may also assign your interactions with our Facebook advertisements and our website to your Facebook user account.
Meta processes your data in accordance with Meta’s data processing policy. More detailed information is available at https://en-en.facebook.com/business/help/.
We are jointly responsible with Meta for the data processing described above, namely with regard to the creation and placement of individualised advertisements. We are therefore not jointly responsible for the following processing operations, which are the sole responsibility of Facebook: any processing carried out by Facebook itself which goes beyond the processing described herein in accordance with its terms of use, in particular the creation of reports and analyses relating to your user behaviour.
We have concluded a corresponding data protection agreement with Meta regarding joint controllership. If you have any questions regarding this data processing, you may contact either us or Meta. If you wish to contact Meta directly, you may do so via the contact details provided in Facebook’s Privacy Policy at https://www.facebook.com/privacy/policy/. There you can also obtain information on further aspects of data processing by Meta.
You may deactivate the Conversion API via https://www.youronlinechoices.com/uk/your-ad-choices or directly on Facebook.
